THIJS DRIJKS
project by Mavin
commissioned by Thijs Drinks
Thijs Drinks is a Dutch brand which makes juices made of left-over fruits. It’s their mission to provide a more healthy alternative for people, which is also better for the world on its own. They hired Mavin to oversee their brand identity, website and social media.
Mavin asked me to be the art director for this project. We decided the visual identity of the brand needed an upgrade. I updated the colors by adding fresh, bright, and bold colors next to the more neutral ones they were already using. Next to that I made a grid of square and rectangular shapes to create a playful look. I also drew a set of illustrations for a softer feel.